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Brand Identity

The Brand That Makes
Them Choose You.

Three complete brand systems for Detroit businesses — startups launching right, service companies closing premium clients, and product brands owning the shelf. Not a template. Built for you.

The Problem

A Weak Brand Costs You
Jobs Every Single Day.

People decide if they trust you in seconds — before they read a word, before they call, before they walk in. That snap judgment is based on how you look. A weak brand doesn't just miss the sale. It sends customers straight to your competitor.

You look like everyone else

Generic logo, random colors, no visual system — customers can't tell you apart from five other businesses doing exactly what you do.

You can't charge what you're worth

Premium pricing requires a premium brand. A Canva logo sets your price ceiling before you ever open your mouth.

Inconsistency kills trust

Website looks different from your card, your card looks different from your Instagram. Every mismatch signals you're not serious.

No strategy behind the design

A logo is not a brand. A brand is a system built for your specific customer, your market, and your growth goals. Most businesses never get this right.

Brand Kit
Tier 1 — Foundation

BRAND KIT

Everything you need to launch your brand with confidence. Logo, voice, visuals, and social presence — all in one complete package.

$1,500 flat rate
or 4 interest-free payments of $375 with Afterpay

Logo Design

Your primary mark that represents your business everywhere.

  • Primary Logo
  • Secondary Logo Variation
  • Icon/Mark Version
  • All File Formats (PNG, SVG, PDF)

USE FOR: Business cards, website, signage, social profiles

Color Palette & Typography

Strategic colors and fonts that define your visual identity.

  • Primary & Secondary Colors
  • HEX, RGB, CMYK Values
  • Heading & Body Fonts
  • Font Pairing Guidelines

USE FOR: All marketing materials, website, print

Target Market Identifier

Know exactly who you're talking to and how to reach them.

  • Ideal Customer Profile
  • Demographics & Psychographics
  • Pain Points & Desires
  • Where to Find Them

USE FOR: Marketing strategy, ad targeting, content

Brand Voice

How your brand speaks, writes, and connects with your audience.

  • Brand Personality Traits
  • Tone of Voice Guidelines
  • Messaging Do's & Don'ts
  • Sample Copy Examples

USE FOR: Social posts, website copy, emails, ads

Social Media Banners

Professional graphics for all your social platforms.

  • Facebook Cover
  • Instagram Profile & Highlight Covers
  • LinkedIn Banner
  • YouTube Channel Art

USE FOR: Social media profiles, channel branding

Logo In Action

See your logo applied to real-world mockups.

  • Business Card Mockup
  • Social Media Preview
  • Signage/Storefront Mockup
  • Apparel/Merch Preview

USE FOR: Visualizing your brand, presentations, pitches

Service Brand Identity
Tier 2 — Service Business  ⭐ Most Popular

SERVICE BRAND IDENTITY

Complete branding system for consultants, agencies, contractors, and service providers. Built to attract premium clients and close deals on appearance alone.

$4,500 starting at
or 4 interest-free payments of $1,125 with Afterpay / Klarna

Core Brand Identity

The professional foundation of your visual brand

Logo Suite

Primary, secondary, and icon versions for all applications.

Color System

Professional palette that builds trust and recognition.

Typography

Font system for documents, presentations, and web.

Brand Guidelines

Complete usage guide for consistency across all touchpoints.

Print Collateral

Professional materials that close deals

Business Cards

Premium card design with print-ready files and vendor recommendations.

Letterhead & Envelopes

Professional stationery for proposals and correspondence.

Brochures & Flyers

Service brochures and promotional flyers for events.

Presentation Folders

Custom folders for client proposals and welcome packets.

Print & Signage

Real-world graphics that get noticed

Banners & Posters

Retractable, vinyl, and hanging banners for events and storefronts.

Yard Signs & Vehicle Magnets

Campaign signs and removable magnetic vehicle signs.

Uniforms & Apparel

Polo shirts, work shirts, hats, and jackets with embroidery-ready files.

Event Backgrounds

Step-and-repeat backdrops and photo booth backgrounds.

Digital Presence

Dominate online and attract leads

Website Design

Professional website that converts visitors into clients.

Email Signature

Branded email signatures for the whole team.

Social Media Kit

Profile images, cover photos, and post templates.

Google Business Profile

Optimized profile with branded images and posts.

Digital Marketing

Automated systems that generate leads

Email Templates

Welcome sequences, newsletters, and promotional emails.

Digital Mailers

E-blasts and digital flyers for service announcements.

Lead Magnets

PDF guides, checklists, and downloads to capture leads.

Ad Creatives

Facebook, Instagram, and Google ad graphics in all sizes.

Product Brand Identity
Tier 3 — Product Business

PRODUCT BRAND IDENTITY

Complete branding system for businesses selling physical products. From packaging to retail displays — everything your product needs to stand out on the shelf and online.

$5,500 starting at
or 4 interest-free payments of $1,375 with Afterpay / Klarna

Core Brand Identity

The foundation of your visual brand

Logo Suite

Primary, secondary, icon mark, and watermark versions in all formats.

Color System

Full palette with primary, secondary, and accent colors plus usage rules.

Typography

Heading, body, and accent fonts with hierarchy guidelines.

Brand Guidelines

Complete PDF guide on how to use all brand elements correctly.

Product Packaging & Labels

Make your product stand out on the shelf

Product Labels

Custom label designs for bottles, jars, boxes, and bags. Print-ready files included.

Packaging Design

Box designs, mailer boxes, and product sleeves that grab attention.

Hang Tags

Branded tags for apparel and products with care instructions.

Stickers & Seals

Thank you stickers, brand seals, and packaging tape design.

Print & In-Store Design

Dominate retail spaces and physical locations

Posters & Signage

Eye-catching posters for in-store displays, windows, and events.

Window Decals

Storefront window graphics and promotional decals.

Banners & Displays

Trade show banners, pop-up displays, and table covers.

Wall Murals

Large-scale branded graphics for store interiors.

Apparel & Merchandise

Turn customers into walking billboards

T-Shirt Designs

Branded tees for staff uniforms or merchandise sales.

Hat & Cap Designs

Embroidery-ready logo files and hat mockups.

Uniform Design

Cohesive staff uniforms including aprons, polos, and jackets.

Tote Bags

Branded shopping bags and reusable totes.

Digital Marketing Assets

Everything you need to market online

Email Templates

Branded headers, newsletters, and promo templates.

Digital Mailers

E-blasts and digital flyers for promotions and announcements.

Social Media Kit

Post templates, story templates, and profile graphics.

Ad Creatives

Facebook, Instagram, and Google ad graphics in all sizes.

Who It's For

Any Business Ready to Look Like
the Obvious Choice.

Every industry. Every size. If you're embarrassed by your current brand — or you're launching and want to start right — this is where it begins.

New Business LaunchRebrand RestaurantRetail HVAC & ContractorsSalon / Barbershop CannabisPhotography CoachingAuthor / Speaker ATD VendorE-Commerce Clothing BrandFood & Beverage
Compare Packages

What's Included.

Deliverable
Brand Kit
$1,500
Service Brand
$4,500+
Product Brand
$5,500+
Logo Suite
✓
✓
✓
Color Palette
✓
✓
✓
Typography System
✓
✓
✓
Brand Voice & Target Market
✓
✓
✓
Social Media Kit
✓
✓
✓
Brand Guidelines
—
✓
✓
Business Cards & Stationery
—
✓
✓
Print & Signage
—
✓
✓
Uniforms & Apparel
—
✓
✓
Email Templates
—
✓
✓
Website Design
—
✓
—
Product Labels & Packaging
—
—
✓
In-Store Displays & Wall Murals
—
—
✓
Logo Animation
—
+$400
+$400
Video Production
—
+$500
+$500
Photography
—
+$400
+$400
Questions

Common Questions.

How do I know which package I need?

Brand Kit = launching or refreshing on a focused budget. Service Brand = you sell your expertise and need to look premium on proposals and in person. Product Brand = you sell physical goods and need everything from label to shelf to social to work together. Not sure? Book the call — we'll tell you straight.

How long does it take?

Brand Kit: 7–10 business days. Service Brand: 10–21 days. Product Brand: 14–28 days. Rush delivery available. Timeline starts after your discovery questionnaire is complete.

How many logo concepts will I see?

Three distinct concepts exploring different creative directions. You choose one and we refine it until it's exactly right — unlimited revisions from that point forward.

I already have a logo. Can you work with it?

Maybe. We'll audit what you have honestly and tell you if it's worth refining or if starting fresh is the smarter call. No upsell — just a straight answer.

Do I need this before getting a Digital HQ?

Recommended. A Digital HQ built on a weak brand is still a weak brand. We can do both together through our Grand Opening package, or sequence them — brand first, then the HQ built on top.