Your brand is invisible in the places your customers are making buying decisions — Google Maps, their phone screen, their feed. The Digital Promotion Team puts you in every one of those places.
Social media platforms block your ads. Google Maps shows your competitor first. Your content is inconsistent. Your audience list is empty. And the people who should be finding you are finding someone else.
Facebook and Google have content restrictions that hit nightlife, cannabis, and other industries hard. You try to run an ad, it gets flagged. You try to boost a post, it gets half the reach. Most businesses give up and lose to competitors who found a way around it.
Customers check your Instagram before they call. If the last post was 3 months ago, they move on. An inconsistent, low-quality social presence signals that your business isn't active — or worse, isn't serious.
You show up when someone searches for your exact business name. You disappear when they search for what you do in neighborhoods two miles away. Territory coverage is a game you're not playing.
Every follower on Instagram can disappear overnight if the algorithm changes or your account gets flagged. A phone number and push subscription belong to you. Nobody can take that list away.
The Digital Promotion Team is NUI's promotion department. Four positions that work together to own your social presence, target your competitors' customers, push messages to your owned audience, and dominate Google Maps in every zip code you serve.
Available at HQ Lite+
Your social media operation — handled completely. Photos, videos, reels, stories, and posts created and published on your behalf every single day. Your brand looks alive, active, and professional even when you're too busy to open the app. Customers who check your Instagram before calling see a business that shows up consistently.
Replaces: Social media manager, content photographer, graphic designer, scheduling tool
Requires HQ Standard+
SMS campaigns, push notifications, and retargeting ads — sent to the audience you own. When you have something to say, the Digital Promoter delivers it directly to every phone that's opted in to hear from you. Not a boosted post reaching strangers. Not a radio ad playing to 50,000 people who don't care. Your message. Their phone. The people who already raised their hand.
Replaces: Flyer runners, radio ads, email blasts, manual texting
Requires HQ Command+
Geofencing — the tool that bypasses every platform ad restriction. We draw a virtual boundary around any location: a competitor's parking lot, a stadium on game night, a neighborhood after a storm, a trade show floor. Everyone whose phone enters that boundary sees your ad. They keep seeing it for up to 30 days after they leave. It runs outside of Facebook and Google's ad systems entirely — which means no content restrictions. Nightlife, cannabis, adult venues: this is your move.
Replaces: Street teams, competitor conquest ads, event marketing
Requires HQ Command+
Google Maps domination — zip code by zip code. We systematically build your Google Business Profile presence across every neighborhood in your service territory. When someone searches for what you do in Southfield, Livonia, Dearborn, Royal Oak, or any zip code you service — your business is the first name they see. Not because you paid for an ad. Because your territory was worked while your competitor sat still.
Replaces: SEO agency, local marketing consultant, Google Ads for local search
Requires HQ Standard+
Identifies 15–30% of your anonymous website visitors — full name, email address, company, and LinkedIn profile — without them filling out a form, clicking anything, or knowing you can see them. You get a real-time dashboard showing who visited, which pages they read, how long they stayed, and what they were looking at. Real people. Real contact info. Zero friction on their end.
Replaces: Losing anonymous traffic · Cold outreach lists · Waiting for someone to fill a form
$500 setup + $199/mo · HQ Standard+
Plants a tracking pixel on your website that follows every visitor across Facebook and Instagram after they leave. We build custom audiences from your actual traffic, set up retargeting campaigns that show your brand to people who already looked at your business, and create lookalike audiences that find new people who look exactly like your best customers. You stop paying to reach strangers and start paying to reach people who already know you exist.
Replaces: Cold Facebook ad spend · Generic interest audiences · Advertising to people who've never heard of you
$500 setup + $199/mo · HQ Standard+
Tags every website visitor with Google's remarketing system and follows them across 2M+ websites, YouTube, Gmail, and Google's entire display network for up to 90 days. One visit to your site becomes months of visibility — your brand appearing on the blogs they read, the news sites they browse, the YouTube videos they watch. You stay top of mind long after they left your page, without paying for cold impressions.
Replaces: Losing visitors who didn't convert · Paying for cold traffic over and over · Being forgotten after the first visit
If your customers check your social before they call, if platforms block your ads, if your territory isn't covered on Google, if your owned audience is empty — the Digital Promotion Team solves all of it.
Yes — and this is one of the most important things to understand. Geofencing uses programmatic display advertising, not Facebook Ads or Google Ads. Platform content restrictions do not apply. For nightlife, cannabis, adult venues, and any other restricted industry, geofencing is one of the only paid visibility tools that works without fighting the algorithm.
The Content Crew handles your social media — the content people see when they browse your profile or feed. The Digital Promoter handles your owned audience — SMS, push notifications, and retargeting for people who already opted in to hear from you. The Crew builds your public presence. The Promoter activates the people who already said yes.
Geofencing targets people who physically enter a specific location. Geo-gridding targets the Google Maps ranking game — systematically building your presence so you rank in every zip code in your service territory, not just the one your office is in. Together they give you total territory control: you're targeting people at competitor locations (geofencing) and showing up when people search from home (geo-gridding).
Yes — HQ Lite minimum for the Content Crew. The Digital Promoter requires HQ Standard. The Block Captain and Neighborhood Captain require HQ Command. The HQ is the infrastructure all four positions run from.
Heavy tier ($2,997/mo) available — full production, all platforms, paid ads included · Ask us